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MLP is initiating extensive measures. At the same time, the company is accelerating its ongoing efficiency programme. The central aim focuses on the strengthening the MLP brand through a comprehensive marketing campaign, significant improvement of visibility at the branch locations, even more effective support for the MLP consultants as well as further optimisation of processes.
The concentration of the efficiency measures into the current financial year will lead to one-off exceptional costs of around EUR 30 million in 2011. From the following year onwards, the programme will contribute towards a significant increase in the previously planned efficiency measures. Overall, and on this basis, MLP expects to achieve a sustainable reduction in its annual fixed costs by the end of 2012 amounting to at least EUR 30 million.
MLP reiterates its forecast that the operative EBIT margin will rise to 15 percent in 2012 (2010: 9.0 percent).